Our Story

The Rudolf Oy is an independent spinoff of Nordic Industries Development, Ltd, a well-known Finland-based B2B sales channel development and management consulting company that helps leading Scandinavian brands and equipment manufacturers expand globally.

Our story starts in 1994 in Finland, as a group of sales professionals and globally operating sales channel developers and managers. Since then, we’ve been working all over the world with too many CRMs and spreadsheets to count—none of which were helping us do our jobs any better.

In 2015, after more than 20 years of frustration, we finally started talking about what was missing in the market. First, none of the existing systems and methods addressed the real problems within sales channels and the process itself: the actions.

Second, the CRM tools we’d been using were not – and still are not – made for sales professionals. Instead, they’re designed for management and analysts.

Lastly, although user-friendly and mobile, these systems were always – and still are – too focused on lead generation, funnel and web analytics. Based on experience, global operations and travels, we know that effective sales requires much, much more.

We wanted to create a tool that empowers the user and makes sales people’s lives easier, especially on the road and with clients. We focused on innovative user logic, superb visuals and streamlined reporting functionalities for sales people to be more effective in their work. At the same time, it provides management with a fast visual understanding of what is happening and who is doing (or not doing) what.

To accomplish this, we developed a solution that combines the critical tools of modern corporate sales reporting systems with an intuitive collaboration platform for stakeholders who do not have access to corporate ecosystems.

With sales offices in Finland and the USA, The Rudolf was officially spun-off from Nordic Industries in late 2017.

And why the name? The same way the fabled Rudolf the red-nosed reindeer is visible with his nose in the night sky, all actions are visible to everyone. The Rudolf is also the leader of the pack, the favorite and indispensable travel friend of Santa. Have you ever seen anyone disappointed when they have read about or see The Rudolf? And of course, without him there would be no presents. So, The Rudolf delivers!

If you are interested in the sales channel management services of Nordic Industries Development, you find more information here.

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