Luxottica is managing their sales and retail channels with The Rudolf in USA

The Rudolf, a spin-off, previously owned by Nordic Industries Development Oy, delivered LUXOTTICA GROUP NORTH AMERICA, the biggest premium, luxury and sports eyewear retailer in the world, a mobile retail and operations platform tool to visualize and improve operations management and enhance internal process control in their retail stores nationwide.

With over 2 500 retail stores in North America, LUXOTTICA GROUP owns brands such as Oakley, Ray-Ban, Prada, Sunglass Hut, Target Opticals and Lens Crafters just to name a few.

The Rudolf fills the white space within the CRM segment, creating “Smart sales tools apps”. This category comprises of sales and operational field force related apps, which are not CRM, but can increase the productivity of CRM and ERP. Or in some cases, these tools can be used as “stand alone”, replacing CRM altogether.

CEO of The Rudolf, Juha Seppänen, says that LUXOTTICA RETAIL GROUP uses the visual sales tool to receive a total visibility of their operations in North America. “This means, that everyone will immediately be able to see what is the situation, what has been done and what needs to be done next. This type of information, no CRM has been able to provide, the way we do, visually.”

Leveraging on new type of user experience, interactive visualization and mobility, The Rudolf is also eliminating unnecessary reporting and email interactions.

The fact that LUXOTTICA RETAIL GROUP saw the value in The Rudolf proves that a smart sales tool, which is nimble, easy to use, fast to deploy and made essentially to answer the needs of sales people is the future trend.

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